BURBERRY PROSUM

Since his arrival at foundling label Burberry Prorsum in 2001, designer Christopher Bailey has taken the luxe British brand to new heights. Drawing inspiration from Burberry's illustrious heritage, he updates its classic styles with fashion-forward flair. Make the line your destination for elegantly tailored dresses, structured military jackets and, of course, the iconic trench coat.

For all the lip service paid to it of late, heritage can be a heavy load to bear. Vaunted traditions can quickly send their standard bearers into staleness. At Burberry though, Christopher Bailey continues his neat balancing act of being both conservative and bold. The brand will always stand behind the trench (the company invented it, after all), the car coat, and the parka. But how to keep them fresh, season in and season out?