Wednesday, July 13, 2011

Fairy-tale moment of Student's fashion

Students on the catwalk: the men's design was crafted by Trish, the gown by Cynthia.

In the spirit of shows like Project Runway, this year's finale of the highly anticipated fashion fundraising event STYLEAID will showcase 13 up and coming student designers. 
It is a tradition in the fashion world that the show finale is reserved for the most coveted of looks-and-this year's fashion and textile students from around Perth will be basking in the glory. 
One of Perth's most prominent fashion figures and STYLEAID creative director Aly May put the call out to WA design institutions six months ago, offering them the opportunity to have student design work featured alongside other designers including Aurelio Costarella and Vivienne Westwood on the catwalk.
Much like a challenge seen-on-Project Runway, prospective participants were instructed to create one outfit that incorporated the colour indigo which was inspired by the violin. With this in mind, students were asked to sketch their interpretation of the event's opulent theme.
Aurelio Costerella brand-manager Paul O'Connor was one of the judges who combed through over 50 entries along with Morrison's Liz Halse and United Constructions designers Jill Crabb and Helen Miraudo.  
"The brief was to create something non-traditional and non-conservative, something that they could really use their imagination to create a look with while still experimenting with their own style," Mr O'Connor said.
"We were looking for diversity in the selection-and-also people that were putting a new twist on the theme, without going for the obvious."
"STYLEAID has always had a student element but it has always been an individual collection."
"It has normally been more established designers who have shown at STYLEAID, so that's what is exciting for the students, the fact that they get to showcase alongside designers like Vivienne Westwood and Aurelio Costeralla. It gives them a better insight into making something catwalk ready-and-having it sit alongside more establish names," he added.   
The student garments are exclusive, one-off designs, which will close the show of the July 29 event.
In addition to a turn on the catwalk each garment was styled and photographed-by-emerging creative team All of the Above Creative, lead by local arts and fashion editor and Emma Bergmeier.
The student designers, along with STYLEAID veterans including Garth Cook and Ae`lkemi designer Alvin Fernandez will begin preparing-their-looks for the catwalk at the first model fitting which will be held over the weekend.
STYLEAID has been raising-funds-and awareness for the WA AIDS Council for over 14 years. This year's event will be held at the Burswood Grand Ballroom on July 29 and a limited number of tickets are still-available.